Finding the right mix

A lot helps a lot? This may work sometimes, but mostly it doesn't. For us, it is quality over quantity. Do less but do it well and efficiently: This is our motto. The foundation of all measures is an individual communication strategy. Because well planned is half won. A clear strategy sets the course for goals, target groups, positioning, content, channels and measures.  

What it takes for a good strategy? Analysis, market knowledge – and a decent portion of experience. We support the launch of startups as well as the repositioning of established players. Together with you, we develop plans and ideas – with creativity and in partnership. So your brand can reach its full potential.

What makes up good public relations? Quite simple. PR needs to deliver value for journalists, bloggers, multipliers – and ultimately their readers. For our customers, we identify opportunities in online media and classic print titles, establish and maintain relationships, develop relevant content positioning them as an interesting partner with important stakeholders. 

We combine journalistic writing with intelligent storytelling and many years of industry knowledge. As a PR agency, we think in headlines, topics, stories and news. Through our longtime experience and our good contacts, we know how journalists tick and what the requirements are for editorial offices – both online and offline. In this way, we offer target-group-specific content at the right time and in the right format. Simply real added value. 

Does your company need a new website or a stronger Internet profile? We can help you create online PR concept and draft the copy for your messages. Since a simple website is often not sufficient these days, we also develop a dedicated n

Content is king. More specifically, high-quality, useful content is – even or just – the be-all and end-all in the information age to attract interested parties and customers. The key questions are: How can you effectively accompany the customer journey with tailor-made content? Which topics, channels, and formats are suited best?

Whether emotional, informative, profound or entertaining – it won’t work without the right value-add for the target group. From case study, checklist, podcast to white paper, from trade journal, LinkedIn, newsletter to website – what is sought after is what delivers added value to the target group at the touch point. This is how content marketing becomes the engine for reach and customer contacts. And we’ll help you with this.

Facebook, Instagram, LinkedIn, Pinterest, Twitter, Xing, Youtube – social media have become an integral part of corporate communications. The advantages are obvious: Social media offer the unique opportunity to connect directly and quickly with target groups, to occupy topics and to use customers and employees as advocats – whether B2B or B2C. 

The multitude of social media, however, poses a challenge for companies: Which channel is most suitable for us? Where do we best reach our target groups? What content do we have for this? Can we serve the channel with relevant content on a permanent basis? We’d love to support you on this and will take over the content management upon request.

Do you need engaging texts for sales support, customer loyalty or internal communication? We take over the complete concept development and copy-writing. Always focused on the target group, we create content – whether online or print. By the way: Text doesn't always have to be read. Take the example podcast. This spoken content must also be designed, planned, researched and written. 

Meaningful texts for blogs, customer magazines, newsletters or websites are our specialty. Texts that appeal to your target groups and contribute to your business goals. It goes without saying that we, as an experienced PR agency, meet the highest content and language requirements and take into account technical necessities as well.

Are you planning a trade fair appearance or another event? And no one knows about it? We help you reach your target groups and the right journalists. For an event thrives on the participants, the personal exchange and the interpersonal contacts. Corona has shown that virtual conferences are all well and good, but true relationships between people are created through real encounters. 

On request, we will take care, for example, that the right media representatives visit you at your booth and leave with the right information in their luggage. Executive meetings with journalists or an open house? Talk to us.

Do you want to know which PR-measures or Marketing campaigns deliver the desired success? Documentation and evaluation of activities help your company to make successes visible and, if necessary, to optimize them. Depending on what is required, a simple report or a compilation of all measures are often sufficient. A profound analysis documenting your RoI is what you need? No problem. You determine depth and effort. 

On request, we offer you an accurate comparison of the invested communication budget against results or a detailed clipping analysis including achieved reach and ad equivalency – from classic print magazines to online and social media. Germany-wide and also beyond our borders.