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Rutronik24 at electronica 2018

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Published by by Christine Schulze

Design Projects and Application Examples from AUTOMOTIVE, EMBEDDED, POWER, and SMART

Andrea Bissinger, Sales Manager at Rutronik24 Germany
Andrea Bissinger, Sales Manager at Rutronik24 Germany: “We want to surprise the trade visitors with an eye-catching appearance."

At electronica 2018 (November 13 to 16, 2018, in Munich) the trade fair appearance of Rutronik24 will focus on specific design projects and application examples. Visitors will be able to experience product demos by Rutronik and manufacturers from the company’s portfolio in the four vertical segments AUTOMOTIVE, EMBEDDED, POWER, and SMART at more than a dozen counters in Hall C4, Booth 434:


  • High-voltage heater from Webasto
  • AC charging station from Webasto
  • Laser demo by Osram
  • Connectors for automotive use from Molex


  • Artificial intelligence demo by Intel
  • Security demo by Swissbit
  • Industrial TFTs from URT
  • Passive matrix OLEDs from Raystar
  • efusG1C demo by F&S


  • Standard capacitors vs. polymer hybrid capacitors: demo by Panasonic
  • Robotics demo by Infineon
  • Spin motor control from ST
  • Battery management system demo by Rutronik in cooperation with several manufacturers


  • Rotary switch solutions from Infineon, Melexis, and TDK Micronas
  • Predictive maintenance technologies from multiple manufacturers
  • Sensor-to-cloud demo by Telit, Intel, and Tianma
  • Security solutions for industrial automation

FAEs will be available at the booth 434 in Hall C4 to advise customers and explain the exhibited projects in more detail. Just like the demos, Rutronik24’s trade fair appearance will also be futuristic. Deliberately leaving open what this means in concrete terms, Andrea Bissinger, Sales Manager at Rutronik24 Germany, said, “We want to surprise the trade visitors with an eye-catching appearance and present Rutronik24 as a sales organization that is also receptive to unconventional projects.”

“As the industry’s leading trade show, electronica is the perfect opportunity for us to showcase the company to trade visitors,” said Andrea Bissinger. “With our extensive range of more than one million products available online and Rutronik’s expert team of field application engineers (FAEs) and sales staff, we support customers from the idea to the final product – regardless of whether they require small or large quantities of components.”


About Rutronik Elektronische Bauelemente GmbH

Rutronik Electronics Worldwide Logo

Rutronik Elektronische Bauelemente GmbH is the third largest distributor in Europe (European Distribution Report 2017) and the number eleven worldwide (SourceToday, May 2018). The broadline distributor supplies semiconductors, passive and electromechanical components as well as boards, storage, displays & wireless products. The company's primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries. The ranges RUTRONIK EMBEDDED, RUTRONIK SMART, RUTRONIK POWER and RUTRONIK AUTOMOTIVE provide customers with specific products and services in groups tailored to the respective applications. Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its scope of performance.

The company, founded by Helmut Rudel in 1973 in Ispringen, Germany, now has over 70 subsidiaries in Europe, Asia and the Americas. Rutronik employs more than 1,600 staff worldwide and achieved Group sales of 950 million euros in the fiscal year 2017.

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