Published by
Rutronik reorganizes its management structure to strengthen operational excellence
Rutronik Elektronische Bauelemente GmbH, one of Europe's leading broadline distributor of electronical components, has strategically realigned its management structure at the beginning of 2026. In addition to consolidating key business areas, COO Fabian Plentz will become the company's central spokesperson, serving as the primary contact for media and press representatives. This realignment aims to sustainably shape the generational change and strengthen operational performance.
As part of the reorganization, only Fabian Plentz (COO) and Michael Badinger (CFO) report to Thomas Rudel, Managing Director and CEO. Since January 2026, Dirk Finstel, Chief Sales Officer (CSO), and Markus Krieg, Chief Marketing Officer (CMO), have reported directly to Fabian Plentz. With the merger of Product Marketing, Sales, and Logistics under the COO's operational responsibility, all central business processes are being consolidated for the first time. This strengthens cross-divisional cooperation and increases agility and consistency in implementation.
"This step is particularly important to me because it secures Rutronik's future viability," says CEO Thomas Rudel, emphasizing the significance of the management realignment.
The new structure strengthens operational excellence by creating transparency, accelerating processes, and supporting the consistent implementation of strategic goals. Closer networking of all operational areas enables more efficient and coordinated work across departmental boundaries.
"During his 11 years at Rutronik, Fabian Plentz has gained extensive experience in all relevant business areas, making him the ideal person to oversee our company's operations," adds Thomas Rudel.
Central spokesperson role and new press office With the realignment, Fabian Plentz will take on the role of the corporate spokesperson. He will be responsible for all external communications and serve as the primary contact for the media.
"I intend to leverage determination, strategic foresight, and clear focus to ensure the long-term success of our company-wide processes and decision-making procedures. I see great potential in establishing cross-divisional structures so that we can act faster, more consistently, and in a more coordinated manner as a company," says Fabian Plentz about his expanded area of responsibility.
Along with the appointment of the corporate spokesperson, the Rutronik Group's communications agency, TRUH GmbH, is establishing a central press office that will collaborate closely with Fabian Plentz. All media and press inquiries will be coordinated via this office (press@rutronik.com) and handled by TRUH GmbH to ensure professional and reliable communication.
With clear responsibilities, combined forces, and a targeted handover to the next generation, Rutronik is laying the foundation for a focused, future-proof organization.
About Rutronik Elektronische Bauelemente GmbH
Rutronik Elektronische Bauelemente GmbH was founded in 1973 and is an independent family-owned company. Thanks to the positive economic development over the past 45 years, the company is now one of the world‘s leading broadline distributors. In the 2021 fiscal year, its more than 1,800 employees generated a turnover of 1.13 billion Euro. Rutronik is represented worldwide with more than 80 offices and can guarantee comprehensive customer support including Europe, Asia, and the USA.
The broad product portfolio includes semiconductors, passive and electromechanical components as well as embedded boards, storage & displays, and wireless products. The know-ledge of all product areas is bundled in the RUTRONIK AUTOMOTIVE, RUTRONIK EMBEDDED, RUTRONIK POWER, and RUTRONIK SMART divisions and both specific products and services tailored to the respective applications are offered. Competent technical support for product development and design-in right up to the research area, individual logistics & supply chain management solutions as well as comprehensive services complete the range of services. Customers also have access to the Rutronik24 e-commerce platform, where all articles can be found, as well as a procurement area and product change notifications. Further information is available at www.rutronik.com.