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Published by by Manuela Markiewitz

Rutronik founds new division with Rutronik IT Electronics

Rutronik's new division with selected manufacturers and comprehensive expert knowledge
Rutronik's new division with selected manufacturers and comprehensive expert knowledge

With Rutronik IT Electronics, the broadline distributor for electronic components establishes a new division and opens up a new business segment. Rutronik IT Electronics addresses the needs of IT system integrators and resellers. A diverse product portfolio of PC components and complete systems is available. Therefore, everything required to construct of business or gaming PCs up to complete servers or data centers is covered.

By founding Rutronik IT Electronics, the broadline distributor breaks new ground. The division aims to supply IT system integrators and resellers with computer components and systems. The market segments Data Center & Server (e.g. processors, memory, housings, power supply), Business & Office (e.g. PCs, workstations, notebooks, tablets, monitors, projectors), and Gaming & Consumer (e.g. CPUs, GPUs, memory, power supply, system cooling) are the focus.

Rutronik IT Electronics offers an extensive range of products from selected manufacturers like ASUS, Toshiba, Transcend, and Sharp/NEC. Intel is the strategic partner around which a network of certified partners is built. In addition to the broad portfolio, the experts of the new division are available for consultation to realize the best possible solution and/or system for the respective application.

"With Rutronik IT Electronics, we open up a new business segment in which we have not been represented before. Our advantage is that we can offer both individual components and entire systems or system solutions for specific applications from a single source. This simplifies procurement processes, saves valuable time, and reduces costs," states Felix Bock, Team Leader Internal Sales at Rutronik.

Closely linked with the Rutronik Embedded division
Rutronik IT Electronics and the Rutronik Embedded division, which focuses on industrial, medical, and automotive computer solutions, are closely interlinked. That cooperation makes it possible to combine commercial and tailored components to realize the ideal solution for customers.

Further information about the new Rutronik IT Electronics division and a contact option are available at  rutronik.com.

About Rutronik Elektronische Bauelemente GmbH

Rutronik Electronics Worldwide Logo

Rutronik Elektronische Bauelemente GmbH was founded in 1973 and is an independent family-owned company. Thanks to the positive economic development over the past 45 years, the company is now one of the world‘s leading broadline distributors. In the 2021 fiscal year, its more than 1,800 employees generated a turnover of 1.13 billion Euro. Rutronik is represented worldwide with more than 80 offices and can guarantee comprehensive customer support including Europe, Asia, and the USA.

The broad product portfolio includes semiconductors, passive and electromechanical components as well as embedded boards, storage & displays, and wireless products. The know-ledge of all product areas is bundled in the RUTRONIK AUTOMOTIVE, RUTRONIK EMBEDDED, RUTRONIK POWER, and RUTRONIK SMART divisions and both specific products and services tailored to the respective applications are offered. Competent technical support for product development and design-in right up to the research area, individual logistics & supply chain management solutions as well as comprehensive services complete the range of services. Customers also have access to the Rutronik24 e-commerce platform, where all articles can be found, as well as a procurement area and product change notifications. Further information is available at www.rutronik.com.

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