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Rutronik: New franchise agreement

Agentur Lorenzoni News Details

Published by by Manuela Markiewitz

Collaboration with another leading company in the semiconducor industry

Rutronik and MediaTek have signed franchise agreement
Rutronik and MediaTek: Focus on customers and future viability

Rutronik, the leading independent distributor in Europe, and MediaTek, a global fabless semiconductor company that powers more than two billion devices each year, today announced that they have signed a franchise agreement for Rutronik to distribute MediaTek’s portfolio of IoT chipsets in Europe and Israel. Designed to offer fast multi-core performance with high energy efficiency, MediaTek’s Genio processors are ideal for robotics, industrial automation, and IoT applications. With the new agreement, Rutronik can provide its customers with components and technologies from another leading company in the semiconductor industry.

MediaTek is the market leader in developing innovative systems-on-chip (SoC) for mobile, home entertainment, connectivity, and IoT products. MediaTek’s Genio series makes it easy for brands to develop innovative consumer, enterprise, and industrial smart applications at the premium, mid-range, and entry levels. Rutronik will help distribute the Genio processors to customers that are designing smart home appliances, industrial automation applications, robotics, POS devices, digital signage, and many other IoT applications. This collaboration allows Rutronik to expand its existing product portfolio and provide access to high-performance components for these high-growth markets.

"For us, customer orientation and future viability means offering precisely those products that are currently in demand or will be in demand. MediaTek’s innovative components and technologies add real value to our line card. The symbiosis of high-performance components and our know-how fulfills exactly what our customers expect from us as a distributor," said Reza Armin Maghdounieh, Vice President Product Marketing Semiconductor at Rutronik.

"As the largest European distributor, Rutronik will help us to further expand our IoT footprint in the region," said Richard Lu, Vice President of MediaTek’s IoT Business Unit. "We are continuing to see a strong demand for consumer, enterprise, and industrial smart applications, so we look forward to working closely with Rutronik to help brands bring intelligent devices to market faster."

MediaTek’s Genio series combines quality, robustness, and longevity
It offers fast multicore performance with high energy efficiency, even for computationally intensive applications. The platform’s sophisticated development environment—which allows designers to customize products using Yocto Linux, Ubuntu, and Android—combined with MediaTek’s development kits help to reduce the costs of development in the long term and accelerate time to market. In addition, Rutronik’s Embedded portfolio also offers board-level solutions with different form factors from Advantech, Kontron, Seco, and VIA using the Genio chipsets. For customers, this means a fully comprehensive ecosystem from the product to the design and the solution.

About Rutronik Elektronische Bauelemente GmbH

Rutronik Electronics Worldwide Logo

Rutronik Elektronische Bauelemente GmbH was founded in 1973 and is an independent family-owned company. Thanks to the positive economic development over the past 45 years, the company is now one of the world‘s leading broadline distributors. In the 2021 fiscal year, its more than 1,800 employees generated a turnover of 1.13 billion Euro. Rutronik is represented worldwide with more than 80 offices and can guarantee comprehensive customer support including Europe, Asia, and the USA.

The broad product portfolio includes semiconductors, passive and electromechanical components as well as embedded boards, storage & displays, and wireless products. The know-ledge of all product areas is bundled in the RUTRONIK AUTOMOTIVE, RUTRONIK EMBEDDED, RUTRONIK POWER, and RUTRONIK SMART divisions and both specific products and services tailored to the respective applications are offered. Competent technical support for product development and design-in right up to the research area, individual logistics & supply chain management solutions as well as comprehensive services complete the range of services. Customers also have access to the Rutronik24 e-commerce platform, where all articles can be found, as well as a procurement area and product change notifications. Further information is available at www.rutronik.com.

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