+49 8122 559170

Rutronik is JAE's distributor 2020 in the EMEA region

Agentur Lorenzoni News Details

Published by by Melanie Nagy

Rutronik impressed in the areas of Preferred Distributor, Satisfaction, Promotion & Communication, Sales, Technical, Supply, and POS and won the award

JAE defines: Rutronik is the distributor 2020 in the EMEA region.

Long-time partner JAE  recognizes Rutronik Elektronische Bauelemente GmbH‘s performance and honors the company with the „EMEA Distributor of the Year 2020“ award.

Each year, JAE honors a distributor who has been particularly convincing in the past fiscal year of the Japanese manufacturer in the EMEA region. The evaluation is based on various individual categories in which both hard and soft factors are considered. Rutronik now received the „EMEA Distributor of the Year“ award for 2020. The company achieved the top position in several individual categories. So Rutronik performed impressively in the areas of Preferred Distributor, Satisfaction, Promotion & Communication, Sales, Technical, Supply, and POS and won the award.

„We are the largest distributor of JAE products, so this award means a lot to us. Especially when you consider how many individual categories we took the first place. This shows that we have expertise in many areas and offer real added value. The cooperation is very trusting and focused not only on serving existing customers but also on inspiring new customers for JAE‘s innovative products and opening up new markets. That we are achieving this is also due to the large number of successful designs with the AX01 and DX07 product series, which offer customers many advantages in the field of connectors. Together, we are creating a unique product and service portfolio,“ explains Dr. Jakob Käpplinger, Director Product Marketing Electromechanical Components at Rutronik.

 „Rutronik and JAE share a long and successful partnership for many decades. The award ‚EMEA Distributor of the Year 2020‘ is a recognition of Rutronik‘s exceptional sales and distribution success. The close cooperation makes it possible to successfully position both our established and our new, innovative products and technologies in existing as well as emerging markets. In this way, Rutronik supports us to retain customers in the long term and at the same time create new demand. This is what makes our partnership so successful,“ adds Erik Tröger, Senior Distribution Manager at JAE Europe.

About JAE

As a globally recognized supplier of electronic connectors, JAE Europe Limited (subsidiary of Japan Aviation Electronics Industries, LTD (JAE)) designs, manufactures and markets superior electronic connectors and aerospace products to a variety of industries. With the philosophy “Explore, Create, and Practice”, the company continues to lead the way in providing innovative solutions to an increasingly demanding industry. By combining divergent technologies from experience gained in the aerospace and automotive industries, JAE has been able to transfer these technologies into advanced connector designs with the most demanding applications in the industry. Our parent company, Japan Aviation Electronics Industries, Ltd. (JAE), is a globally oriented supplier of electronic components, fibre optic connectors, LCD monitor connectors, waterproof electrical con[1]nectors and other digital systems. Wholly owned by Japan Aviation Electronics Industries, Ltd., Tokyo, Japan (JAE), JAE Europe Limited was established on 1996. JAE offers a wide selection of connector and sensor solutions for a variety of different industry applications

About Rutronik Elektronische Bauelemente GmbH

Rutronik Electronics Worldwide Logo

Rutronik Elektronische Bauelemente GmbH is one of the leading distributors in Europe. With over 80 local offices around the globe, the company has a successful international network. The broadline distributor supplies semiconductors, passive and electromechanical components as well as boards, storage, displays & wireless products. The company‘s primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries.
The ranges RUTRONIK EMBEDDED, RUTRONIK SMART, RUTRONIK POWER and RUTRONIK AUTOMOTIVE provide customers with specific products and services in groups tailored to the respective applications. Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its scope of performance.

The company, founded by Helmut Rudel in 1973 in Ispringen, Germany, now has over 80 subsidiaries in Europe, Asia and the Americas. Rutronik employs more than 1,900 staff worldwide and achieved Group sales of 1,08 billion euros in the fiscal year 2019.

Go back

Our services

  • Strategic Consulting
  • Public Relations
  • Content Marketing
  • Social Media
  • Copy-Writing
  • Event Management
  • Evaluation

About us

Clarity, cooperation and skill - these are our ingredients for competence: clear and honest communication, cooperative and trusting collaboration, as well as a creative and effective team that looks at things through the customer's lens. And that’s exactly what our long-standing clients appreciate.


PR Agency Lorenzoni GmbH
Landshuter Str. 29
85435 Erding
Ph: +49 8122 55917-0
Fax: +49 8122 55917-29
eMail: pr@lorenzoni.de

Latest article

POLYRACK at the embedded world 2024

From April 9th to 11th, 2024, the POLYRACK TECH-GROUP will be presenting various practical examples of enclosure and system solutions in Hall 3, booth 255. The product applications will show visitors of the embedded world 2024 how companies can benefit from POLYRACK's consulting and implementation expertise as a partner and expert for complex processes and state-of-the-art technologies.

Read more …