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Rutronik: distribution agreement

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Published by by Manuela Markiewitz

Cherry Embedded Solutions and Rutronik: Reliable and secure modules for the European IoT market

Now on the Rutronik line card: CHERRY Embedded Solutions with SOMs and SBC solutions using the ARM-based RK3588 system-on-chip (SoC) from Rockchip.
Now on the Rutronik line card: CHERRY Embedded Solutions with SOMs and SBC solutions using the ARM-based RK3588 system-on-chip (SoC) from Rockchip.

Rutronik Elektronische Bauelemente GmbH, one of the leading broadline distributors of electronic components in Europe, and Cherry Embedded Solutions GmbH (Vienna, Austria) have concluded a distribution agreement for the whole of Europe with immediate effect. As a result, Rutronik is expanding its product portfolio of Rockchip-based System-on-Modules (SoM) and single-board computers (SBC) for professional and industrial customers in the future markets of robotics, digital healthcare, smart displays, and intelligent video surveillance. CHERRY Embedded Solutions' reliable and secure modules stand out in particular for their application-specific performance and cost effectiveness. They are designed and manufactured in Vienna, Austria.

CHERRY Embedded Solutions is part of the listed Cherry SE and can thus leverage the parent company's global network for purchasing and qualifying electronic and mechanical parts, as well as for launching its products on different markets. The company provides products certified according to the Common Criteria for Information Technology Security Evaluation (ISO/IEC 15408) and fulfills, for example, the high security standards of the German healthcare telematics infrastructure.

"In the context of advancing automation and digitalization in industrial and professional environments, whether for autonomous mobile robots (AMR) or human-machine interfaces (HMI), there is particularly high demand for reliable processing modules with the corresponding computing power," explains Anja Schaal, Senior Manager Product Marketing at Rutronik. "Through our partnership with CHERRY Embedded Solutions, we can now offer high-quality modules tailored to support a wide range of smart applications, including autonomous mobile robots, smart medical devices, and professional, intelligent high-resolution displays for intuitive user interaction. A further advantage is the geographical proximity to existing and future customers, which ensures that the products are always available for the European market."

"We design, develop and produce our products at our company site in Vienna, in the heart of Europe. This enables us to guarantee high product quality and compliance with the highest security standards," says Dr. Stefan Roth, Managing Director of CHERRY Embedded Solutions. "With Rutronik, we have a distribution partner who knows the requirements and challenges of manufacturers of smart products inside out. Their in-depth understanding of processes along the entire product life cycle is also an enormously valuable quality that will help us to expand our European customer base."

Cost efficiency meets performance: System-on-Modules and Single-Board Computer
CHERRY Embedded Solutions' core products include the JAGUAR SBC-RK3588-AMR, a single-board computer (SBC) developed for the mass production of cost-effective autonomous mobile robots (AMR) and TIGER SOM-RK3588-Q7, which has been specially designed to meet the needs of demanding, smart IoT applications.

Both products are based on Rockchip's high-end, low power SoC RK3588. It features cryptographic extensions, supports deep learning frameworks, and provides interfaces to multiple high-resolution cameras. To significantly shorten the product development cycle of customers, both modules are accompanied by a board support package (BSP) that is optimally configured to the hardware and runs on Linux supported by Debian and Yocto.

About Cherry Embedded Solutions GmbH
Based in Vienna, Austria, CHERRY Embedded Solutions (formerly Theobroma Systems) develops and manufactures reliable and robust System-on-Modules (SoM), Single-Board Computers (SBC) and Full-Custom Design devices (FCD) for a global customer base. CHERRY Embedded Solutions’ high-quality embedded systems are the basis of smart devices in the global Internet of Things (IoT). Development kits for evaluation purposes and technical services along the product’s entire life cycle round off the offering.

CHERRY Embedded Solutions’ modules combine application-specific performance and cost efficiency. They are used in a wide range of professional and industrial applications, from autonomous mobile robots, digital healthcare, smart retail, and digital signage all the way to video surveillance. As a trusted brand, CHERRY Embedded Solutions designs its products with inherent security in mind. The company designs and manufactures products certified according to the Common Criteria for Information Technology Security Evaluation (ISO/IEC 15408), for example high-security devices for the German healthcare telematics infrastructure.

CHERRY Embedded Solutions has been part of CHERRY since 2020. To learn more about CHERRY Embedded Solutions, please visit embedded.cherry.de

About Rutronik Elektronische Bauelemente GmbH

Rutronik Electronics Worldwide Logo

Rutronik Elektronische Bauelemente GmbH was founded in 1973 and is an independent family-owned company. Thanks to the positive economic development over the past 45 years, the company is now one of the world‘s leading broadline distributors. In the 2021 fiscal year, its more than 1,800 employees generated a turnover of 1.13 billion Euro. Rutronik is represented worldwide with more than 80 offices and can guarantee comprehensive customer support including Europe, Asia, and the USA.

The broad product portfolio includes semiconductors, passive and electromechanical components as well as embedded boards, storage & displays, and wireless products. The know-ledge of all product areas is bundled in the RUTRONIK AUTOMOTIVE, RUTRONIK EMBEDDED, RUTRONIK POWER, and RUTRONIK SMART divisions and both specific products and services tailored to the respective applications are offered. Competent technical support for product development and design-in right up to the research area, individual logistics & supply chain management solutions as well as comprehensive services complete the range of services. Customers also have access to the Rutronik24 e-commerce platform, where all articles can be found, as well as a procurement area and product change notifications. Further information is available at www.rutronik.com.

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