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Rutronik at electronica exhibition: C3-312 and C4-434

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Published by by Beate Lorenzoni

Current supply situation, security, Industry 4.0 and battery management

The current supply situation, security, Industry 4.0 and battery management – these four topics will be the focus of Rutronik Elektronische Bauelemente GmbH’s appearance at electronica 2018 from Tuesday, November 13 to Friday, November 16 in Munich. In Hall C3-312 and in Hall C4-434 the distributor will be showcasing product highlights from its four vertical segments AUTOMOTIVE, EMBEDDED, POWER, and SMART at 16 different counters.

“electronica is the industry’s leading trade show and is obviously one of the year’s biggest highlights,” says Thomas Rudel, CEO of Rutronik. “We want to present ourselves to trade visitors as a knowledgeable, reliable partner and focus on our expertise – especially when it comes to the trending topics of security, digitization, and battery management. electronica also serves as a platform to discuss and build relationships with customers and manufacturers. It goes without saying that we will also talk about the shortage of passive components and the consequences of this,” continued Rudel, saying: “We’re not going to sugarcoat it!”

Exciting Projects at 16 Counters
Thanks to its highly qualified team of field application engineers (FAEs) and product managers, Rutronik
offers comprehensive consulting services from the idea to the final product. The distributor will be
demonstrating this at electronica at 16 different counters at the small booth belonging to its e-commerce
platform Rutronik24 in hall C4-434, where demos from the four vertical segments AUTOMOTIVE,
EMBEDDED, POWER, and SMART will be on display – including a security coffee machine, a hot plate with
a predictive maintenance feature, a software-over-the-air demo, and much more.

Supplier Lounges
At Rutronik’s booth in hall C3-312, the distributor‘s partners will present their latest
innovations in their own individual “supplier lounges,” and will all have qualified personnel on hand.

About Rutronik Elektronische Bauelemente GmbH

Rutronik Electronics Worldwide Logo

Rutronik Elektronische Bauelemente GmbH is the third largest distributor in Europe (European Distribution Report 2017) and the number eleven worldwide (SourceToday, May 2018). The broadline distributor supplies semiconductors, passive and electromechanical components as well as boards, storage, displays & wireless products. The company's primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries. The ranges RUTRONIK EMBEDDED, RUTRONIK SMART, RUTRONIK POWER and RUTRONIK AUTOMOTIVE provide customers with specific products and services in groups tailored to the respective applications. Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its scope of performance.

The company, founded by Helmut Rudel in 1973 in Ispringen, Germany, now has over 70 subsidiaries in Europe, Asia and the Americas. Rutronik employs more than 1,600 staff worldwide and achieved Group sales of 950 million euros in the fiscal year 2017.

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