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Rutronik and ASUS Sign EMEA Franchise Agreement

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Published by by Sonja Weiler

New solutions for workstations and servers in IIoT & Cloud

The leading Taiwanese motherboard and computer manufacturer ASUS is entering into a partnership with Rutronik for the EMEA region. The agreement is effective immediately.

“Our new industrial solutions allow us to penetrate a whole new market,” says Thomas Pannenbecker, Country Head of ASUS in Germany. “Rutronik is the perfect partner to join forces with, as we travel down the path to Industry 4.0.”

As a result of this agreement, Rutronik is adding workstation and server motherboards, barebones systems, and server systems to its existing portfolio in order to meet customers’ growing demands for solutions in the field of IIOT and cloud connectivity. ASUS solutions, which are designed for high performance as well as high data throughput, can connect up to eight graphics cards or compute accelerator cards in parallel, including single- to dual-socket solutions. This allows deep learning and artificial intelligence applications to be broadly implemented in the form of building blocks.

The barebones segment includes generic solutions as well as 1HE solutions with a short installation depth. The range of server solutions is rounded out by workstations for deep learning and content creation, which are of particular interest to IT service providers.

“ASUS workstation and server products complement Rutronik’s portfolio in a segment that is becoming increasingly important due to digitization and the growing use of artificial intelligence in industrial environments,” says Mario Klug, Senior Marketing Manager Embedded Boards & Systems at Rutronik.

About Rutronik Elektronische Bauelemente GmbH

Rutronik Electronics Worldwide Logo

Rutronik Elektronische Bauelemente GmbH is the third largest distributor in Europe (European Distribution Report 2017) and the number eleven worldwide (SourceToday, May 2018). The broadline distributor supplies semiconductors, passive and electromechanical components as well as boards, storage, displays & wireless products. The company‘s primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries.
The ranges RUTRONIK EMBEDDED, RUTRONIK SMART, RUTRONIK POWER and RUTRONIK AUTOMOTIVE provide customers with specific products and services in groups tailored to the respective applications. Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its scope of performance.

The company, founded by Helmut Rudel in 1973 in Ispringen, Germany, now has over 70 subsidiaries in Europe, Asia and the Americas. Rutronik employs more than 1,600 staff worldwide and achieved Group sales of 1,07 billion euros in the fiscal year 2018.

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