+49 8122 559170

Rutronik and ADLINK Technology sign cooperation agreement

Agentur Lorenzoni News Details

Published by by Manuela Markiewitz

Combined expertise for accelerated edge computing innovations

Announcement of the cooperation at ew 2024 in Nuremberg
Announcement of the cooperation at ew 2024 in Nuremberg

Rutronik Elektronische Bauelemente GmbH, a global broadline distributor, and ADLINK Technology Inc., a global leader in edge computing, have entered into a new strategic partnership. ADLINK is a leader in the module sector in particular and, as a manufacturer of edge hardware and software for embedded, distributed and intelligent computing applications, has a strong focus on the development of application-specific solutions. For customers, the partnership means access to an expanded portfolio and bundled expertise, primarily in industrial automation, but also in medical technology and healthcare. Customers can build complete edge computing systems from a single source with ADLINK computing solutions and complementary products such as power supplies or data storage from the Rutronik range.

Representatives of the two companies announced the partnership at the Rutronik stand at Embedded World 2024 in Nuremberg. The first stage of implementation will be to include ADLINK's Computer-on-Module (CoM) range in the Rutronik portfolio. The integration of further products such as monitors, panel PCs or GPUs (Graphics Processor Units) will follow. An essential part of the co-operation is the intensive training of Rutronik's international teams of experts to provide customers with competent support for design-in projects.

"We see many synergies with Rutronik and are convinced that this cooperation will enable us to significantly expand our market presence, especially internationally," explains Xavier Serra, Director Distribution Network ADLINK Technology. "With Rutronik, we have a renowned and experienced partner at our side whose product and market expertise in EMEA will enable us to achieve our strategic goals."

"The collaboration with ADLINK strengthens our portfolio in the growth segment of edge computing and allows us to further expand our design-in project business," added Anja Schaal, Senior Manager Product Marketing Boards & Storage at Rutronik. "ADLINK's leading position in the module sector, combined with our ability to offer everything from chips to complete solutions including chip-down design, will consolidate our position in the market and increase customer satisfaction."

About ADLINK Technology
ADLINK Technology Inc. (TAIEX:6166) leads edge computing, the catalyst for a world powered by artificial intelligence. ADLINK manufactures edge hardware and develops edge software for embedded, distributed, and intelligent computing – from powering medical PCs in the intensive care unit to building the world's first high-speed autonomous race car – more than 1600 customers around the world trust ADLINK for mission-critical success. ADLINK holds top-tier edge partnerships with Intel, NVIDIA, AWS, and SAS, and also participates on the Intel Board of Advisors, ROS 2 Technical Steering Committee and Autoware Foundation Board. ADLINK contributes to open source, robotics, autonomous, IoT and 5G standards initiatives across 24+ consortiums, driving innovation in manufacturing, telecommunications, healthcare, energy, defense, transportation and infotainment. For over 28 years, with 1800+ ADLINKers and 200+ partners, ADLINK enables the technologies of today and tomorrow, advancing technology and society around the world. Follow ADLINK Technology on LinkedIn, Twitter, Facebook or visit adlinktech.com.

About Rutronik Elektronische Bauelemente GmbH

Rutronik Electronics Worldwide Logo

Rutronik Elektronische Bauelemente GmbH was founded in 1973 and is an independent family-owned company. Thanks to the positive economic development over the past 45 years, the company is now one of the world‘s leading broadline distributors. In the 2021 fiscal year, its more than 1,800 employees generated a turnover of 1.13 billion Euro. Rutronik is represented worldwide with more than 80 offices and can guarantee comprehensive customer support including Europe, Asia, and the USA.

The broad product portfolio includes semiconductors, passive and electromechanical components as well as embedded boards, storage & displays, and wireless products. The know-ledge of all product areas is bundled in the RUTRONIK AUTOMOTIVE, RUTRONIK EMBEDDED, RUTRONIK POWER, and RUTRONIK SMART divisions and both specific products and services tailored to the respective applications are offered. Competent technical support for product development and design-in right up to the research area, individual logistics & supply chain management solutions as well as comprehensive services complete the range of services. Customers also have access to the Rutronik24 e-commerce platform, where all articles can be found, as well as a procurement area and product change notifications. Further information is available at www.rutronik.com.

Go back

Our services

  • Strategic Consulting
  • Public Relations
  • Content Marketing
  • Social Media
  • Copy-Writing
  • Event Management
  • Evaluation

About us

Clarity, cooperation and skill - these are our ingredients for competence: clear and honest communication, cooperative and trusting collaboration, as well as a creative and effective team that looks at things through the customer's lens. And that’s exactly what our long-standing clients appreciate.


PR Agency Lorenzoni GmbH
Landshuter Str. 29
85435 Erding
Ph: +49 8122 55917-0
Fax: +49 8122 55917-29
eMail: pr@lorenzoni.de

Latest article

Rutronik launches adapter board RAB3

Reliable solutions for distance measurement as well as people and surface detection play a key role in IoT applications. Here, there is a strong demand for smaller and lower power radars. With the RAB3, the experts from Rutronik System Solutions are expanding their board family with an Adapter Board to test the use of a fully integrated module as well as the possibility of a discrete development. By accelerating the pre-development phase and reducing costs, the RAB3 helps to bring radar-based applications to market faster.

Read more …