Growth and Brand Strengthening through EU-wide Partnership
Rutronik and the Chinese company Hongfa have entered into a distribution agreement applicable throughout Europe. The partnership has officially begun on May 1 and covers the entire range of relays from Hongfa, encompassing the entire spectrum of electromechanical relays for all common applications in the industrial, factory and home automation, energy, security, and automotive sectors. The relays are known for their innovative design and high quality, and Hongfa also takes customer-specific requirements into account during development.
Clear Benefits for Both Companies
- to achieve above-average growth relative to the market as a whole
- significantly increase awareness of the Hongfa brand and enhance Rutronik’s image as a relay distributor
- establish a broad customer base
“By entering into this agreement with Rutronik, we are gaining a distribution partner that can serve our entire European market from its parent company in Germany. The goal of this strategic move is to better cater to customers’ various interests and further strengthen Hongfa’s market position,” says Bernhard Schmidt, Distribution Manager Europe, Hongfa Europe GmbH.
Martin Unsöld, Senior Manager Product Marketing Mechanics at Rutronik, explains: “Adding Hongfa, the world’s leading relay manufacturer, to our supplier network opens up new opportunities for us around these components. In addition, our franchise allows us to supply Hongfa’s entire range of relays to our distribution structure throughout Europe and further enhance our international marketing activities. We look forward to working together.”
About Rutronik Elektronische Bauelemente GmbH
Rutronik Elektronische Bauelemente GmbH is the third largest distributor in Europe (European Distribution Report 2017) and the number eleven worldwide (SourceToday, May 2018). The broadline distributor supplies semiconductors, passive and electromechanical components as well as boards, storage, displays & wireless products. The company‘s primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries.
The ranges RUTRONIK EMBEDDED, RUTRONIK SMART, RUTRONIK POWER and RUTRONIK AUTOMOTIVE provide customers with specific products and services in groups tailored to the respective applications. Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its scope of performance.
The company, founded by Helmut Rudel in 1973 in Ispringen, Germany, now has over 70 subsidiaries in Europe, Asia and the Americas. Rutronik employs more than 1,700 staff worldwide and achieved Group sales of 1,05 billion euros in the fiscal year 2018.