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Published by by Christine Schulze

Customers now get the Power, Wireless Infrastructure and Network User products from Pulse Electronics in the whole EMEA region at Rutronik.

Stefan Sutalo (Rutronik), Gökhan Ersoy (Rutronik), Grahame Lockey (Pulse Electronics), Benedikt Keijer (Pulse Electronics), Elaine Baxter (Pulse Electronics)
Stefan Sutalo (Rutronik), Gökhan Ersoy (Rutronik), Grahame Lockey (Pulse Electronics), Benedikt Keijer (Pulse Electronics), Elaine Baxter (Pulse Electronics)

Rutronik and Pulse Electronics have expanded their franchise agreement, which previously encompassed Germany and France, but with immediate effect now also covers the EMEA region (Europe, Middle East, Africa).

Rutronik has been a Pulse Electronics distributor since as far back as 2003, with the franchise encompassing all products from the Power, Wireless Infrastructure and Network User business units. This franchise focuses on discrete LAN modules as well as sockets with integrated LAN modules, as well as power inductors, common mode chokes, AC/DC and DC/DC converters for switch-mode power supplies, gate drive transformers, current sensors and Rogowski coils. Rutronik also distributes antennas as embedded, internal, external and outdoor models for wi-fi, Zigbee, ISM and GPS. These products are primarily targeted at the industrial and automotive markets.

“In Rutronik, we have found a distribution partner that can genuinely reach all of our target customers in Europe – something which Rutronik has already proven in its existing franchise territories,” said Grahame Lockey, Distribution Sales Manager at Pulse Electronics. “Our common goal is to reach a broader customer base and to be able to offer the customer technical and commercial solutions of the highest standards by way of design-in support.”

About Rutronik Elektronische Bauelemente GmbH

Rutronik Electronics Worldwide Logo

Rutronik Elektronische Bauelemente GmbH is the third largest distributor in Europe (Europartners Distribution Report 2016) and the number eleven worldwide (Global Purchasing, May 2016). The broadline distributor supplies semiconductors, passive and electromechanical components as well as boards, storage, displays & wireless products. The company's primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries. The ranges RUTRONIK EMBEDDED, RUTRONIK SMART, RUTRONIK POWER and RUTRONIK AUTOMOTIVE provide customers with specific products and services in groups tailored to the respective applications. Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its scope of performance.

The company, founded by Helmut Rudel in 1973 in Ispringen, Germany, now has over 70 subsidiaries in Europe, Asia and the Americas. Rutronik employs more than 1,400 staff worldwide and achieved Group sales of 820 million euros in the fiscal year 2015.

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