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Published by by Christine Schulze

Rutronik opens subsidiary in Istanbul

Rutronik office in Istanbul, Turkey
A team of six Rutronik employees is now available in Istanbul for the Turkish customers and interested parties.

Rutronik Elektronische Bauelemente GmbH is now also represented in Turkey with a new subsidiary. A team of six Rutronik employees is now available in Istanbul for the Turkish customers.

Rutronik has been present on the Turkish market since 2008 via a partnership agreement with the Turkish distributor Elektro Elektronik San. Tic. A.S.

“This partnership agreement was perfect for establishing a bridgehead in Turkey. It has been so successful that the next logical step for us was to provide customers with technical and sales support from our own team. In recent years, Turkey has grown to be an important, even if very price-sensitive, market, which we – with our focus on the automotive, manufacturing, medical, wireless and embedded segments – are in a perfect position to serve. We are therefore expecting double digit growth rates in the coming years,” says Thomas Rudel, CEO of Rutronik.

 A team of six field sales engineers, field application engineers and internal sales assistants now works out of the Istanbul office to serve Rutronik customers. The Turkish team is under the direction of Ladislaus Reiter, Sales Director South-East Europe, who reports directly to Paul Scholten, Sales Director International. Like all the other subsidiaries, the Turkish office is seamlessly integrated in the Rutronik organizational structure and in the worldwide IT infrastructure. For customers, this means consistent standards of support worldwide and the highest possible degree of flexibility in production planning.

Rutronik now operates 70 branches with more than 1,500 employees in Europe, Asia and America.

About Rutronik Elektronische Bauelemente GmbH

Rutronik Electronics Worldwide Logo

Rutronik Elektronische Bauelemente GmbH is the third largest distributor in Europe (European Distribution Report 2016) and the number eleven worldwide (Global Purchasing, May 2016). The broadline distributor supplies semiconductors, passive and electromechanical components as well as boards, storage, displays & wireless products. The company's primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries. The ranges RUTRONIK EMBEDDED, RUTRONIK SMART, RUTRONIK POWER and RUTRONIK AUTOMOTIVE provide customers with specific products and services in groups tailored to the respective applications. Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its scope of performance.

The company, founded by Helmut Rudel in 1973 in Ispringen, Germany, now has over 70 subsidiaries in Europe, Asia and the Americas. Rutronik employs more than 1,400 staff worldwide and achieved Group sales of 872 million euros in the fiscal year 2016.

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