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"10 Years of Success Stories"

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Published by by Melanie Nagy

Rutronik ABU established as an indispensable automotive partner

The Rutronik Automotive Business Unit - a decade of success stories.
The Rutronik Automotive Business Unit - a decade of success stories.

 

The Automotive Business Unit (ABU) of Rutronik Elektronische Bauelemente GmbH will celebrate its tenth anniversary in 2024 under the motto "10 Years of Success Stories". Since its inception in 2014, ABU has established itself as an indispensable partner in the automotive industry. To mark the occasion, the ABU team is sharing insights into its history and special activities.

The Automotive Business Unit (ABU) was established in October 2014, and has since become a valuable platform for the automotive industry. "We are pleased that thanks to our extensive network of well-known automotive companies, we have been able to create a valuable platform for the automotive industry over the past ten years," says Uwe Rahn, Senior Director of the Automotive Business Unit at Rutronik.

Strong partner with an extensive network in the automotive industry
The ABU is a business unit that focuses on the automotive segment and works with specially selected top manufacturers in the automotive sector. In this position, ABU acts as a consultant and interface to electronic component manufacturers, Tier 1s, and OEMs. The overall goal of the ABU team is to understand the complex challenges faced by customers and to advise them with appropriate information and component proposals. ABU customers also benefit from customized logistics systems and reliable supply chain management.

Since 2018, the Rutronik Automotive Congress in Pforzheim has been an important event highlight for decision-makers, pioneers, and developers in the German automotive industry. Just a few days ago, the first Rutronik Automotive Convention took place in the USA. The event was very well received by automotive industry experts in the United States and beyond, with presentations and discussions focusing on topics such as modern electrical system topologies, ADAS electromobility, and ambient lighting.

Development power with proof of concepts
An ABU highlight in recent years has been the development and presentation of the 800 V reference design "Smart HV-eFuse" in cooperation with the partner Vishay. Developed specifically for the Asia and ASEAN region, the latest reference design focuses on 48 V micro mobility for Light Electric Vehicles (LEV). The approach includes a 15 kW traction inverter, a 48 V on-board charger, a DC/DC converter for up to 1 kW, and a 48 V e-fuse variant to protect the OBC. Rutronik ABU's presence at exhibitions in the USA and Asia, such as this year's Future Mobility Asia in Bangkok and the ASEAN Automotive Supply Chain in Thailand, as well as electronica India 2024 in Delhi and 2023 in Bangalore, were important for the presentation of the reference design.
 
Ten years of success stories
Browse through ABU's anniversary website with insights into the business unit's history. You can also visit the ABU colleagues at electronica 2024 in Munich at the booth of the long-time ABU partner PGUB Management Consultants GmbH – booth B6.620.
 
 

About Rutronik Elektronische Bauelemente GmbH

Rutronik Electronics Worldwide Logo

Rutronik Elektronische Bauelemente GmbH was founded in 1973 and is an independent family-owned company. Thanks to the positive economic development over the past 45 years, the company is now one of the world‘s leading broadline distributors. In the 2021 fiscal year, its more than 1,800 employees generated a turnover of 1.13 billion Euro. Rutronik is represented worldwide with more than 80 offices and can guarantee comprehensive customer support including Europe, Asia, and the USA.

The broad product portfolio includes semiconductors, passive and electromechanical components as well as embedded boards, storage & displays, and wireless products. The know-ledge of all product areas is bundled in the RUTRONIK AUTOMOTIVE, RUTRONIK EMBEDDED, RUTRONIK POWER, and RUTRONIK SMART divisions and both specific products and services tailored to the respective applications are offered. Competent technical support for product development and design-in right up to the research area, individual logistics & supply chain management solutions as well as comprehensive services complete the range of services. Customers also have access to the Rutronik24 e-commerce platform, where all articles can be found, as well as a procurement area and product change notifications. Further information is available at www.rutronik.com.

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