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Expanded Distribution Agreement

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Published by by Christine Schulze

Rutronik and Osram Opto Semiconductors cooperate also in North America

Rutronik Inc. and Osram Opto Semiconductors have expanded their distribution agreement to include the North American market, resulting in a fully global franchise agreement, effective October 1, 2018. Osram inventory is already in stock and available via the e-commerce platform, Rutronik24.

Rutronik Inc., a leading global broad-line stocking distributor of a comprehensive range of electronic components, semiconductors, and product and technology solutions for IoT and embedded systems, has expanded its franchise agreement in North America with Osram Opto Semiconductors, a worldwide leader in optoelectronics for illumination, visualization, and sensor technologies.  

Osram provides a wide range of LEDs in low-power, mid-power, high-power and ultra-high-power classes for general illumination, automotive, consumer, and industrial applications - as well as infrared emitters, lasers, and optical sensors. The key markets for the components, include: automotive, smartphones, general lighting, horticultural lighting, industrial, and projection.

The addition of the North American region marks the completion of a global franchise agreement between the two companies. Rutronik already serves as one of the most important distributors for Osram Opto Semiconductors in the EMEA market. Rutronik was also franchised for Osram in the Asian market in 2017.

“We’re excited about the new opportunities we will be able to offer our customers with the addition of a leading automotive supplier such as Osram to our product portfolio. With Osram’s extensive product line aligned with our field application engineers and field sales specialists, we look forward to serving our growing customer base in North America,” said Sean Sisson, Rutronik’s vice president for North America. 

“We are pleased to add Rutronik as a distributor of our innovative optoelectronic technologies in North America. Osram is well established in the region, and Rutronik is already a leading distributor of our LED products in Europe and China. Combining this regional and product expertise will enable us to quickly impact the North American market,” said Geoff Brown, vice president of sales, North America, at Osram Opto Semiconductors. 

About Rutronik Elektronische Bauelemente GmbH

Rutronik Electronics Worldwide Logo

Rutronik Elektronische Bauelemente GmbH is the third largest distributor in Europe (European Distribution Report 2017) and the number eleven worldwide (SourceToday, May 2018). The broadline distributor supplies semiconductors, passive and electromechanical components as well as boards, storage, displays & wireless products. The company's primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries. The ranges RUTRONIK EMBEDDED, RUTRONIK SMART, RUTRONIK POWER and RUTRONIK AUTOMOTIVE provide customers with specific products and services in groups tailored to the respective applications. Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its scope of performance.

The company, founded by Helmut Rudel in 1973 in Ispringen, Germany, now has over 70 subsidiaries in Europe, Asia and the Americas. Rutronik employs more than 1,600 staff worldwide and achieved Group sales of 950 million euros in the fiscal year 2017.

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