+49 8122 559170

Enabling IoT Innovations: iVativ Inc. and Rutronik

Agentur Lorenzoni News Details

Published by by Melanie Nagy

Global distribution agreement

Rutronik’s wireless application team has extensive knowledge of customer requirements and can help drive design activity in the multi segment IoT markets“, said Giuseppe Casella, Senior Sales Director EMEA at iVativ Inc.

iVativ Inc., a leader in enabling wireless IoT solutions, and Rutronik Elektronische Bauelemente GmbH announce that they have entered into a global distribution agreement. Based in San Jose, California, iVativ Inc. manufactures a wide range of wireless modules and smart sensor products, utilizing Wi-Fi, Bluetooth, Zigbee, Thread and ANT wireless protocols. iVativ Inc. solutions include edge to cloud IoT programs, including hardware and software support.

“We are excited to engage with Rutronik’s global wireless team as we expand our channel presence throughout Europe, North America and Asia. Rutronik’s wireless application team has extensive knowledge of customer requirements and can help drive design activity in the multi segment IoT markets“, said Giuseppe Casella, Senior Sales Director EMEA at iVativ Inc.

“With a wide range of wireless modules, cards and sensor products, iVativ Inc. solutions fit very well into Rutronik‘s portfolio. Multiple modules are based on Nordic Semiconductor SoC‘s, where we have extensive experience working with customers. Other multi-protocol modules have outstanding Wi-Fi and Wi-Fi/BLE performance in regards to the power consumption, throughput and Tx/Rx sensitivity. We are very optimistic that this portfolio will match most of our customer requirements“, said Daniel Barth, Senior Marketing Manager of Rutronik’s Wireless Competence Center. 


About iVativ:

Founded in 2017 and headquartered in Silicon Valley’s San Jose, iVativ, Inc. is a global wireless technology company providing a broad range of certified wireless infrastructure products that target next generation Internet of Things (IoT) applications.

iVativ’s products support existing and emerging markets, including the following: Smart Medical, Smart Energy, Smart Retail, Wearables, Industry 4.0, Smart Home, Automotive and In-vehicle Infotainment markets. With decades of expertise in IoT wireless technology, our team is dedicated to helping customers realize and achieve their end product vision. Solutions include wireless modules with software drivers for both hosted and embedded architectures as well as intelligent sensor platforms. Our Device and Connectivity Management software enables device management, data acquisition and analytics.

About Rutronik Elektronische Bauelemente GmbH

Rutronik Electronics Worldwide Logo

Rutronik Elektronische Bauelemente GmbH is one of the leading distributors in Europe. With over 80 local offices around the globe, the company has a successful international network. The broadline distributor supplies semiconductors, passive and electromechanical components as well as boards, storage, displays & wireless products. The company‘s primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries.
The ranges RUTRONIK EMBEDDED, RUTRONIK SMART, RUTRONIK POWER and RUTRONIK AUTOMOTIVE provide customers with specific products and services in groups tailored to the respective applications. Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its scope of performance.

The company, founded by Helmut Rudel in 1973 in Ispringen, Germany, now has over 80 subsidiaries in Europe, Asia and the Americas. Rutronik employs more than 1,900 staff worldwide and achieved Group sales of 1,08 billion euros in the fiscal year 2019.

Go back

Our services

  • Strategic Consulting
  • Public Relations
  • Content Marketing
  • Social Media
  • Copy-Writing
  • Event Management
  • Evaluation

About us

Clarity, cooperation and skill - these are our ingredients for competence: clear and honest communication, cooperative and trusting collaboration, as well as a creative and effective team that looks at things through the customer's lens. And that’s exactly what our long-standing clients appreciate.


PR Agency Lorenzoni GmbH
Landshuter Str. 29
85435 Erding
Ph: +49 8122 55917-0
Fax: +49 8122 55917-29
eMail: pr@lorenzoni.de

Latest article

RTI at embedded world 2022: H4/443

Real-Time Innovations (RTI), the largest software framework company for autonomous systems, will be exhibiting live on site at embedded world 2022 (June 21-23 in Nuremberg, Germany). The company presents its connectivity solution for autonomous systems, which is proven across several markets including Industrial Automation, Robotics, Medical and Automotive. At booth 4-443, RTI will showcase Connext Drive, the connectivity software for next generation vehicles and now newly-certified to ISO 26262 ASIL D, the most stringent Automotive Safety Integrity Level (ASIL) for road vehicles.

Read more …