There is always a clever mind behind it (FAZ)

Beate Lorenzoni-Felber founded Agentur Lorenzoni GmbH in 1997. For many years prior to that, she was the Press Officer for NEC Deutschland GmbH. In those days she managed the PR side in times of company growth and in times of crisis. This allowed her to put the theoretical knowledge she gained from her diploma thesis “crisis communication” into practice.

The native Austrian enjoys being on the fast line concerning PR – straightforward and unerring. She’s in charge of the agency's strategy, but also likes to be involved in day-to-day business. Time spent Down Under comes to good use when assisting English-speaking clients and editors. As a passionate hiker, she knows that the best kind of team is one that consists of motivated, innovative thinkers who share responsibility.